When hiring talented PhDs and Data engineers is not enough…

Data-driven business strategist DataToCapital

I had an interesting discussion with the CEO of a large group yesterday…

We reviewed his company’s past data science and data-driven initiatives, most of which have failed reaching their initial strategic goals in his view, despite the relatively large investments made…

One of the points we discussed was why Data Science and Predictive related projects are definitively not (only) about hiring smart PhD’s and talented data engineers…

The knowledge of data manipulation and number crunching are important skills, but could be worthless if you don’t fully understand what they mean to the specific business problem you are trying to address, and if you are unable at the end of the day to generate actionable insights that management will understand and trust…

To succeed, in most cases, a new role will need to be added to the act to support these initiatives: The Data-driven business strategist!

On one side, the Data-driven business strategist works alongside the decision markers to define the business problem in detail, specify how the to-be-proposed solutions could be best formulated and visualized, and define the level of context information management will need to receive for the the results to be justified and trusted.

On the other side, this new player will work with the IT and analytics teams to plan, verify and frame the deliverables before reporting them to management.

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