Coming with the right value proposition, at the right time, to the right customer segment, and at the right price requires going beyond intuition and experience. Our industry leaders help Tier-1 firms and Rockstar start-ups, supporting their ideas with fact-based market research. Have you ever dreamed of a document landing on your desk with details of your main competitor's strategy, key assets, next steps, etc. ? Another document describing alternatives to a powerful supplier of yours? Guess what? We can deliver on that front...and it's even legal. We don't yet read CEOs' minds, but our super-power is to know how to locate, to reverse engineer and to decrypt very specific public information and signals in the market. You formulate the business questions, we deliver answsers!
Market Research
Coming with the right value proposition, at the right time, to the right customer segment, and at the right price requires going beyond intuition and experience. Our industry leaders help Tier-1 firms and innovative start-ups, supporting their ideas with fact-based market research.
Competitive Analysis
Have you ever dreamed of a document landing on your desk with details of your main competitor's strategy? Guess what? We can deliver on that front...and it's even legal. We don't yet read CEOs' minds, but our super-power is to know how to locate, to reverse engineer and to decrypt very specific public information and signals in the market.
These indices are key to understanding and documenting a company's long-term goals, the course of actions planned, and in some cases, even the internal resources involved to meet these goals
Industry Conference Coverage
It is not always possible for you and your teams to cover all the strategic conferences and events relevant to your product offering. We work with you before the event to define the issues and firms you would like to see covered, we gather the requested intelligence on-site and report to you the relevant insights as if you were there.
Technology Assessment
Our experts support CTO offices and decision-makers with technology assessment and trends analysis of specific domains at the R&D level (rather than at the product level) providing critical input for innovation, R&D roadmap, and strategic M&A/investment related decisions.
Customer Analytics & Predictive Modeling
We employ a variety of techniques from data visualization, statistics, modeling and data mining to analyze historical customer data to develop models that predict likely preferences, future events, and next actions. Our experts provide clients with tools and actionable insights that enable sales increases and customer satisfaction.
